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Aviation Branding Weblog


The Aviation Branding Weblog that publish news. trends and backgrounds about aircraft livery design & airline branding. Subscribe via RSS to stay tuned. It's free. Happy reading and commenting.

easyJet changes livery design

General Airline Liveries Posted on Wed, February 04, 2015 14:03:38

Now that’s easy on the eye! easyJet has unveiled a distinctive new aircraft livery to mark its 20 anniversary. This is the first time the look of the low cost airline’s iconic orange and white fleet has been changed since replaced the call centre number on the fuselage back in 1998. The main changes see the trademark orange paint extended from the tail fin on to the fuselage to create space for a bigger logo, a new orange stripe introduced on to the fuselage and the ‘.com’ has been removed. All new easyJet aircraft deliveries from April will get the new look – it has 197 AirbusA320s on order, the majority of which will replace older Airbus A319s currently in the fleet.

Younger planes in the fleet will have the new livery applied when they ‎are scheduled to be repainted, typically every six years. The carrier expects 29 aircraft will be flying with the new look by the end of 2015 and 50% of the fleet will sport the new livery by the end of 2017. It takes around seven days on average for a specialist team to repaint a plane.

EasyJet commercial director Peter Duffy said: “easyJet’s aircraft livery is one of the most recognised in aviation. As we approach our 20th birthday in November, we felt a refreshed livery would complement the many changes already made to easyJet including allocated seating, transparent prices, flexible tickets and our award winning mobile app. “As you would expect from easyJet this is a low cost makeover – all our new planes will be painted with the new livery, but we’ll only re-paint the old ones as needed. It could take five years for all the fleet to sport the new paint job! Like easyJet itself, we wanted our livery to be as relevant for the next 20 years as it has been for the past twenty. The final design was selected by nearly 4,000 staff and customers.”

The airline was founded in 1995 by businessman Stelios Haji-Ioannou with just two leased aircraft flying from Luton to Scotland. Now it carries more than 65 million passengers a year on 700-plus routes from 130 airports across 32 countries.

Source: Mirror

Jolly good job easyJet, this is a wonderful livery!

transavia’s latest branding looks a bit…

General Airline Liveries Posted on Wed, January 28, 2015 13:49:52

like a 1 + 1 = transavia 2015

Emirates has state of the art paint shop

General Airline Liveries Posted on Sun, February 02, 2014 11:46:46

Emirates (Dubai) has provided this unique inside look at how it operates the world largest state-of-the-art aircraft paint shop:

Emirates, a global connector of people and places, operates the world’s largest fleets of Airbus A380s and Boeing 777s, and to serve these aircraft, it runs the world’s largest state-of-the-art aircraft paint hangar owned by an airline.

Located at Dubai International Airport, Emirates’ paint hangar is more than twice the size of a football field, and has been designed to deliver quality that exceeds even the standards of aircraft manufacturers.

A Boeing 777 is stripped of its exterior paint in the Emirates paint hangar.

In 2013, Emirates’ advanced paint hangar completely stripped 21 aircraft (or nearly 10% of its fleet) of exterior paint and gave them a brand new coat. It took 6,550 hours in total, or 273 days and nights of non-stop stripping and repainting, to complete these “make-overs”. In addition to these major projects, the paint shop was kept fully engaged with over 60,000 other paint touch-up jobs on the exteriors and interiors of the aircraft, as well as cabin items.

“Our aircraft livery is one of the most recognisable and visible aspects of our brand. It is what people see in the sky, and the first thing our passengers see at their boarding gates. We take pride in maintaining our aircraft to the highest possible standards, and it is important our planes look pristine on the outside as well as on the inside,” said Adel Al Redha, Executive Vice President and Chief Operations Officer, Emirates.

“It’s not just about looking good. The paint coat has to withstand fierce weather conditions, including severe wind, bitter cold and searing heat, and an exterior coat that is clean of debris and imperfections improves aerodynamics and reduces fuel consumption. Emirates already flies a young and efficient fleet, but with fuel prices at consistently high levels, every little bit of efficiency counts,” he added.

Emirates previously had a minor paint booth in its Dubai hub to manage minor jobs while outsourcing the big projects to an external supplier. Building its own paint hangar has helped the airline to better control total quality, and co-ordinate flight operations scheduling. Since the paint hangar started operations in August 2010, it has completed 59 full aircraft “strip-and-repaint” projects and several hundred thousand aircraft component paintings.

After every seven to eight years in service, Emirates fully strips its aircraft of their exterior colour and gives them a brand-new coat. A Boeing 777 requires a team of 26 to 30 people for a full strip-and-repaint project, which is turned around in just 12 to 13 days.

Emirates’ paint hangar operates 24 hours a day, seven days a week. It employs highly skilled and specialised staff for this purpose, and uses the latest technologies and systems including fully-controlled environments that regulate temperature, humidity and airflow – all of which are critical factors for the perfect glossy coat.

Since the airline’s launch in 1985, all Emirates aircraft wear their white coat with the iconic golden Emirates letters and tail fin in the colours of the flag of the United Arab Emirates.

The branding underwent a subtle change only once in 2000. The flag was redesigned to appear as though it was flowing in the wind and the letters assumed the new Emirates typeface making them softer and more in-keeping with the Arabic calligraphy. The new look had a buoyant tone making it more contemporary, yet retained the classic look which had become well-known since 1985.

Emirates’ first A380, which entered service in August 2008, will be due for a full repaint in 2015. Emirates operates the largest fleet of A380 with 44 in total and an additional 96 on order. It also operates the world’s largest fleet of Boeing 777s with 132 in service and 210 more on order.

Sources: Article: Bruce Drum World Airline News. Copyright Photo: Emirates

Thomas Cook re-branding

General Airline Liveries Posted on Tue, October 01, 2013 15:46:22

Thomas Cook Group is going to introduce a new branding. The Sunny Heart.

JetairFly :: Dolphin Wave becomes new livery

General Airline Liveries Posted on Sun, September 23, 2012 09:40:33

Slowely but surely JetairFly is re-colouring its fleet with a re-vitalized exterior paint scheme, nicknamed as the Dolphin Wave. The new wavy pattern communicates that Jetair is innovative, modern and inspiring.

Air Malta :: New livery design after decades

General Airline Liveries Posted on Fri, August 17, 2012 10:15:57

After decades Air Malta is going to change it’s aircraft paint scheme design by introducing a new with typical Maltese colours modern scheme and billboard size title which says just Malta. This is a part of total re-branding.

Xiamen Airlines :: Re-vitalized livery introduced

General Airline Liveries Posted on Fri, August 17, 2012 10:06:23

Recently Xiamen Airlines introduced it’s newest swoop styled aircraft exterior livery design. A comparison between previous and new:

MAS :: Special celebration livery painted

General Airline Liveries Posted on Tue, June 26, 2012 18:52:32

The first A380 for Malaysia Airlines (MAS) was unveiled today bearing its special celebration livery, ahead of entry-into-service next week on the Kuala Lumpur-London route.

Starbow :: 9G-SBD gets coat of colours

General Airline Liveries Posted on Sat, June 02, 2012 13:01:06

Starbow Airlines is adding it’s fourth BAe 146 to its fleet. The -200, reg. 9G-SBD, is now in paintshop proving this today’s picture. More info about Starbow at

© Photo: Starbow Airlines

SAA :: Tenders for aircraft livery applications

General Airline Liveries Posted on Mon, May 28, 2012 08:11:49

South African Airways has issued a tender for paints and paint services for the fleet.

Potential bidders are to submit paint offerings (which muct be approved by Boeing and Airbus) for both interior and exterior paints and finishes.

Sriwijaya Air :: New livery, 2 classes and uniforms

General Airline Liveries Posted on Fri, May 25, 2012 10:14:43

Sriwijaya Air launched its new livery and new 2-class service on 15 May 2012. Some aircraft are already fitted with the business class seats, and the rest of the fleet will be retrofitted as they roll through the C-Checks.

The new uniform is now Sriwijaya’s 5th uniform for the female flight attendants and marks a return to a dark red theme, while for the male flight attendants the uniform is the second issue and departs from the dark blue theme.

Scoot :: Singapore’s LCC livery unveiled

General Airline Liveries Posted on Fri, May 25, 2012 10:09:33

Singapore Airlines’ LCC affiliate has painted it’s first aircraft in a yellow-white livery proving this image of the Boeing 777 leaving the SIA Engineering hangar.

Tui Thomson Airways :: New livery

General Airline Liveries Posted on Wed, April 25, 2012 16:02:13

Thomson Airways (London-Luton) is planning to introduced this revised TUI livery with the delivery of the first of eight 787-8 Dreamliners next year. The carrier is asking its customers to help determine which route the new type will be introduced on – probably to either Florida (Sanford) or Mexico (Cancun).

Images: Thomson Airways. The carrier is also introducing new interiors on the 787

Starbow :: 3rd aircraft arrived

General Airline Liveries Posted on Tue, April 24, 2012 13:38:43

Starbow has taken delivery of another BAe 146 aircraft. This brings to three Starbow’s fleet and a fourth one is expected to arrive in the country before the end of this month.

According to Archibald Kittoe, a Senior Marketing Officer of Starbow airlines, “this latest aircraft is modeled like the existing BAes, but with eight (8) luxurious Businesses –class seats. This means with the acquisition of this aircraft and the fourth one which is due in the country soon, Starbow is now poised to commence its direct air services from Accra to capital cities of the neighboring West Africa countries in the third quarter of this year namely Cotonou, Abidjan, Monrovia, Abuja and Ouagadougou.”

He also said that the current unprecedented growth in demand for domestic airline services, which is due to the advent of Starbow airlines, will be met.

With the new addition, flights from Accra to Kumasi will now be three (3) times daily. Morning flights from Accra to Takoradi will also be commenced shortly.

In line with the above , Starbow has flown eight newly recruited pilots, many of which are fluent in French, to undergo training in Manchester, United Kindgom after completing a two –week intensive Ground school training in Accra, Ghana.

Thirty (30) newly – recruited Cabin crew attendants will also start their training before the end of this month.

Building on its very strong opening performance, Starbow continues to place its faith in the BAe 146 which was designed for, and is very well suited to, the regional routes planned by the airline.

This is mainly due to the majority of routes being short and operating from some limited access airfields.

The aircraft’s high wing and four engine configuration is complemented by tail-mounted air brakes and optional steep approach modifications to extend the aircraft’s potential into airfields formerly accessible to only turboprop aircraft alone. The leased ZS-SMO in hybrid livery:

UNI Air :: New livery introduced

General Airline Liveries Posted on Sat, March 31, 2012 21:47:49

UNI Air (Taipei), the domestic and regional subsidiary of EVA Air (Taipei), yesterday (March 30) introduced a new livery on this McDonnell Douglas MD-90-30 B-17920 (msn 53574).

Parent EVA Air is intending to acquire six additional Airbus A321s to its existing order in order to replace the 11 UNI Air MD-90s. The MD-90s will be phased out between 2014 and 2016 according to Flightglobal.

© Photo by Manuel Negrerie. B-17920 is rolled out of the hangar at Taoyuan International Airport (TPE) today in the new EVA Air-like look. Source: World Airlines News

Air Corsica :: New livery unveiled

General Airline Liveries Posted on Tue, March 27, 2012 17:23:00

Air Corsica has introduced its new exterior paint scheme design. A nice, solid looking livery in a simple, cost saving way like Finnair. The Air Corisca title is well positioned and proportioned on the fuselage and the Corsican symbol is a solid up-to-date design which both give the aircraft a sturdy image. This A320 is the first of two ex-Air Berlin A320s.

© Photo Chris Witt

On Jet Exteriors, a Parade of Vanilla

General Airline Liveries Posted on Mon, December 26, 2011 13:27:49

As domestic airlines have taken a more sober approach to the business of flying, fancy fuselages and lively paint jobs have faded away. The color of choice these days is white.

Source: The New York Times


Published: December 23, 2011

After decades of frenzied competition and staggering losses, domestic airlines have taken a more sober approach to the business of flying, with their first priority making money. And so the fancy fuselages and lively paint jobs — remember TWA’s bold red lines? — have gone the way of free meals, pillows and checked bags.

The color of choice these days is sensible white. White does not fade as fast in the sun and requires fewer touchups. And without the added flash of color, less paint is needed, making planes lighter and saving fuel.

“There used to be romance in air travel,” said Steve Cone, a marketing expert who helped create the first frequent-flier programs. “The airlines were run by dreamers, creative types and entrepreneurs. They’ve been replaced by penny-pinchers who don’t think about the real estate outside of the plane.”

The staid designs reflect the current state of the industry. Unlike in their heyday in the 1970s, the airlines today have little reason to stand out. With just a handful of carriers still standing after dozens of mergers and bankruptcies, the survivors would rather focus their limited resources on improving business class, for instance.

Nor are people wowed by flying anymore. Few airports have kept observation decks, allowing travelers to marvel at planes taking off and landing. And with enclosed boarding ramps, passengers rarely even see the aircraft they board.

True, airlines still distinguish themselves with the design on their planes’ tails. But in an age when airline executives resist the idea that seats are mere commodities, the industry is becoming a lot more standardized.

“Nowadays, people want reassurance,” said Michael Bierut, a partner at Pentagram, a design firm that collaborated with United Airlines for years until it merged with Continental last year. “That’s why there is a trend industrywide to err on the side of caution.”

At the dawn of commercial aviation, from the 1920s to the 1940s, manufacturers provided planes already painted, and airlines simply added their logos. After World War II, commercial aviation boomed. Airlines sought to customize their looks and often had a different design for each model of airplane.

Until government controls on prices and routes were lifted in 1978, airlines had no incentives to compete on fares and focused instead on their service and image. That was when Braniff Airways hired artists like Alexander Calder to paint its fleet in a rainbow of colors, and Pan Am turned to the Hollywood costumer Edith Head to design uniforms for its flight attendants.

Airlines do not break out how much it costs to repaint a single plane, but it is a laborious business. The aircraft is grounded for days at a net loss. Depending on the size of the plane and the complexity of the design, it can take six to 14 days to repaint one. A Boeing 737, the most common single-aisle plane, requires 60 gallons of paint, while the Boeing 747 jumbo jet needs more than 250 gallons.

US Airways is one airline that has shifted to a white design in recent years. The carrier is the result of a long string of mergers between airlines, each with its own colorful past, including Allegheny, Mohawk and Pacific Southwest. US Airways was acquired in 2005 by America West, which kept the US Airways name but got rid of the dark blue design as the carrier’s network expanded to the sunnier Southwest.

Delta Air Lines introduced its latest design in 2007 as it emerged from bankruptcy. The design featured a white fuselage and just four colors, instead of the eight used in its previous one, nicknamed “Color in Motion.”

It returned the triangle shape on the vertical stabilizers, a throwback to the airline’s origins in the Mississippi Delta. The design helped the carrier trim its costs by shaving a whole day in the painting cycle for each plane. Still, it took four years to repaint more than a thousand planes, including those of Northwest Airlines, which Delta acquired in the meantime.

“This is a business where economics determine long-term success,” said Tim Mapes, Delta’s head of marketing. “Not without coincidence, the airlines that employed the more colorful liveries no longer exist.”

American Airlines, for its part, has remained faithful to its vintage look of polished aluminum, first used in the 1930s on its DC3s, with an orange lightning bolt running along the fuselage. It adopted the current red, white and blue stripes over a bare aluminum skin in the 1960s. (American estimates that it saves $12 million a year in fuel by not painting its planes.)

Airplane enthusiasts are not thrilled with all the new designs. “It’s gotten pretty boring,” Manny Gonzalez, a plane spotter with an outsize camera lens, said on an early morning stakeout recently near Kennedy Airport. He was more attracted by foreign carriers sporting colorful designs than by domestic planes.

Some domestic carriers still seek to stand out. Alaska Airlines has a smiling Eskimo on its planes. (An attempt to remove him in 1988 was dropped after it raised a storm of protests. The state senate even passed a “Don’t Touch the Eskimo” resolution.) JetBlue has nearly a dozen designs for its tails. Frontier has kept pictures of animals on its planes since its merger with Midwest last year.

Southwest Airlines has also kept a distinctive look — painting planes red and blue, a scheme inspired by the rising sun over the Grand Canyon, according to Tim McClure, an executive with GSD&M, an advertising agency in Austin that has worked with Southwest since 1981.

When United announced its shotgun merger with Continental in May 2010, after just three weeks of secret talks, it also unveiled a new design: it simply affixed the United name onto the existing Continental colors (a white fuselage with a gray underbelly and a blue and gold globe on the tail). United fans soon set up a Facebook page called “Save the United Airlines Tulip,” calling on the airline to bring back its famous logo, a tulip created in the early 1970s by the designer Saul Bass.

But Mark Bergsrud, United’s head of marketing, argued that the new design reflected the global reach of United’s network, and its focus on attracting corporate travelers. The original Continental globe was also created by Mr. Bass in the late 1960s, although its shape was updated significantly in the 1990s by the New York design agency Lippincott.

“It fits who we are,” Mr. Bergsrud said. “We are not a niche player like Hawaiian, whose livery reflects the islands. Having some local flair is harder for an airline like us. Do we want to stand out? Absolutely. But spiffy liveries just have to fall to a lower level of priority.”

Comparing Airline Livery

Air Inuit :: New and native livery

General Airline Liveries Posted on Tue, November 01, 2011 09:32:24

Air Inuit is introducing a total livery make over depicting geese in native Inuit art style. More details soon. A sneak preview found on the internet posted by dom4419:

Biman Bangladesh :: Next new livery decided

General Airline Liveries Posted on Wed, October 05, 2011 13:39:08

Bangladesh’s national airline has finally selected a new re-vised aircraft exterior paint scheme design as a replacement of the by the Bangladesh public disliked and by the government rejected current re-vised scheme. The newest scheme shows garlands in green and red (below depicted on the Dreamliner) and will be introduced when Biman’s newest aircraft, Boeing 777-3E9 ER reg. S2-AFO is going to be delivered.

© Image by Boeing

China Southern :: First CZ A380 branded

General Airline Liveries Posted on Mon, June 20, 2011 12:57:50

Hamburg – The first A380 for China Southern Airlines is fully painted and left the paintshop at the Hamburg Airbus facilities at a rainy and stormy Finkenwerder. The picture Airbus Twittered shows the A380 with an enthusiast waving the Chinese flag.

© Airbus

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