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Aviation Branding Weblog


The Aviation Branding Weblog that publish news. trends and backgrounds about aircraft livery design & airline branding. Subscribe via RSS to stay tuned. It's free. Happy reading and commenting.

Airbus Group is the new name of EADS

Logos Posted on Mon, January 06, 2014 08:51:07

EADS (European Aeronautic Defence and Space company), the company which owns Airbus, has been rebranded as Airbus Group and clarified its sub brands.

Photo: Airbus Group chief executive Tom Enders unveils the new identity

Airbus Group, which kept the project in-house, says that while its Airbus brand has ‘strong public awareness’, its Astrium, Cassidian and EADS brands are less well known and together have created ‘a complex conglomerate, which is hard to understand and follow’. These sub-brands will now be scrapped.

Below the new Airbus Group will sit Airbus, Airbus Defence and Space and Airbus Helicopters.

Airbus’ increase in brand value and the fact that it is known outside Europe means it has been chosen to form part of the new company name.

Airbus Group says, ‘To continue successful internationalisation, the group must overcome the clearly perceived lack of corporate identity. The Airbus trademark fills this gap as its name has huge public awareness and a strong reputation.’

Airbus Group chief executive Tom Enders says ‘Joining forces under the strong Airbus brand gives all our operations and employees the thrust and lift to capture global markets.’

American Airlines :: New branding reveiled

Logos Posted on Thu, January 17, 2013 15:12:10

This is the new American Airlines rebranding.

AFRAA :: Logo renewing

Logos Posted on Mon, May 14, 2012 06:17:12

AFRAA, the African Airlines Association has designed a new logo to represent the association’s future. The new logo is part of a wider plan to rebrand the association as a members-centered, continental organization with the objective to service African airlines, protect and advance their common interest and facilitate their cooperation. The new AFRAA will professionally address the diverse needs of its members and partners, and re-establish itself as a formidable entity to effectively represent airlines and the African aviation industry.

Hamburg Airways :: New logo after copyright conflict

Logos Posted on Sun, March 04, 2012 21:43:47

Hamburg Airways had a copyright difficulty as their branding looked a bit too similar to the Cathay Pacific branding (see earlier post »). Today the airline introduced a new logo and added it to the aircraft livery, on the tail fin and engine nacelles. © Photo Keith Newsome

Swiss :: Re-vised logo introduced

Logos Posted on Mon, August 29, 2011 17:12:31

Zürich – Swiss International Airlines has unveiled its re-vitalized logo. The new logo – the Swiss flag in tail fin shape in combination with the airline’s brand name SWISS – looks almost simular to the brand experience of former Swissair. The new Swiss logo shall be inplemented from October 2011 through all communication assets.

The current Swiss-logo, recognized by two squares, shall disappear. Since 2002 Swiss used this logo as the successor of bankrupted Swissair.

The Swiss-fleet remain operating with the white cross decorated red tail fin. With the introduction of the logo and slogan “Our sign is our promise” the airline emphasize its country of origen ‘Switzerland’. Swiss is part of the German Lufthansa Group.

The old logo (left) and the new logo. Image: Swiss

EADS & Airbus :: New brand design

Logos Posted on Mon, September 20, 2010 15:14:37

Toulouse – September 17, 2010 – Airbus unveiled a new branding today which retains the original ball-shaped symbol that denotes its expertise as world-leading aircraft manufacturer, while incorporating the modernised typeface adopted by the company’s EADS corporate parent.

This marks the first updating of Airbus’ logo since the company’s creation in 1969, and provides a fresh look as it prepares for the future, according to Airbus President and CEO Tom Enders.

“We have retained many of our logo’s original features – such as the iconic ball and the deep blue that characterise Airbus and which have helped build the brand into a global household name, with over 90 per cent awareness among the travelling public and a reputation as a leader in innovation and leading-edge technology,” Enders said. “But we also have modernised our identity to reflect tomorrow’s design era and marketing needs.”

The ball-shaped logo is composed of two sets of three curved lines that join at an imaginary horizon line, which represents the unification of Airbus’ founding companies to create what has become one of the world’s top providers of commercial jetliners and military airlifters.

Airbus’ new brand identity will be introduced in a phased approach, beginning with brand collateral that includes its Website and advertising.

Source: EADS